Currently, we are in the midst of a boom in tools to access illegal content, including social networks. These platforms, known by pirates, facilitate the expansion of illegal content, as is the case of TikTok, one of the most recent networks in which the viral capacity of its publications allows almost any content to be at hand.
TikTok allows its users to publish short video clips, in which we can see Video On Demand material , Highlights, summaries and even live broadcasts of football matches or any other sporting event, content that without the appropriate reporting procedure, can persist over time without disappearing.
Piracy on the rise
According to the latest study published by the Observatory of Piracy and Consumption Habits of Digital Content , traditional forms of consumption have declined, giving way mainly to social networks. In this case, the decrease in consumption through search engines has been seen, going from 58% to 55% in just one year, while in this same period social networks have gone from 27% to 29%, confirming that they are the main growth route for online piracy.
Within social networks, Facebook is the leader among networks in terms of consumption, with 46%; followed by YouTube, with 38%. However, the same study reserves a space for new networks, among which are networks such as TikTok and Telegram, with a consumption close to 16%.
This is very important because this social network is croatia whatsapp data so young, since at first it seemed to have more control over its publications. However, piracy has managed to fill the network without any problems.
How do they do it?
Every pirate has a defined strategy that allows them to bring their content to the largest possible audience. In the case of TikTok, game summaries are the main source of piracy and their publications end up taking us, in 80% of cases, to external pages where the event can be consumed live or the 24/7 channel that maintains the broadcast.
Also, the promotion and access to Internet Protocol TV and Apps are sources of access available to anyone on this social network. They usually make posts promising access to thousands of channels through a single platform worldwide and at an extremely low cost, which makes the interaction with the post even greater and allows it to go viral in a matter of seconds.
The data speak for themselves
During 2023, we have detected publications that have reached more than 10 million views and that showed content protected by copyright. Something that, without a doubt, affects not only the growth of official channels on these social networks, but also ends up directly affecting access to the consumption of these contents through their platforms.
In addition to views, followers of these illegal accounts usually see a constant increase due to the same content they offer. Only in 2023, during the protection of the Betplay Dimayor League in Colombia, at Smart Protection we have identified accounts that can reach a total of more than 3 million followers.
The same study carried out by the Observatory of Piracy and Digital Content Consumption Habits mentions that during 2021 in Spain, illegal access to football consumption, through digital platforms, represents losses close to 201 million euros, which would mean an increase of 18% in the value of the industry.