Businesses, especially SaaS brands, are putting more effort into creating infographics. This is because it is one of the visual elements that move the needle quickly in email marketing campaigns. Instead of using ambiguous language to explain a concept, you can use infographics to represent it in a way that your audience can understand just by looking at it.
Images, charts, text, and graphs often make up infographics that interest users. Plus, us companies board of directors email database it makes you look credible, as your audience will trust you more, which helps convince them that you have the solution to their problems.
Below is an example of using infographics in an email marketing campaign:
using infographics in an email marketing campaign
A website theme I used previously launched an email campaign to promote their latest chatbot for Instagram and Facebook. You could see how they used infographics to show how it works and the value you can get from it.
Once you have a result from your survey, research, or study, there are pre-made templates that you can edit and customize to create an infographic.
#3. Video – Increase user engagement
Video content is easier to consume, which is why videos on platforms like YouTube, Instagram, and TikTok get billions of views each month.
To boost user engagement in your email campaign in 2024, make video one of the visual elements to include in your emails.
It could be a demo video that showcases a cool feature of your product or a video about how your product can solve your audience's problem.
Adding Videos to email campaigns
The cool thing about adding videos to email campaigns is that it increases the forward/share rate of your email. When your audience likes a video they saw in your email, they tend to forward or share it with their friends, just like on social media.
Fortunately, many email marketing programs allow you to embed videos in your emails. These can be YouTube videos or videos hosted on other platforms like Vimeo or Wistia.
I recommend YouTube videos because users are familiar with the platform and can easily interact once they see them.
Another is that you can drive traffic to your YouTube channel when you embed videos in your email campaigns. It's like using one stone to kill two birds.
#4. Illustration - Explain an important concept
Try illustrations if you feel that a video, image, or infographic won't help you explain an important concept in your email. This can be an artist's drawing, a photograph, or a collage to represent facts and details.
Illustration - Explain an important concept
Guide your audience, especially those who don't enjoy reading, to take a desired action.
#5. GIFs - Add more movement
GIFs are eye-catching visuals. When your audience opens your email and notices movement in your visuals, they are quickly drawn to it. And it's always useful to show your audience the action you want them to take.
Check out the GIF included in the email I recently received from Fiverr:
fiverr GIF - Add more movement
They are on a campaign to show affiliates how to choose a plan from their restructured commission plans.
Without reading the entire email, the GIF already captured my action and explained the action expected of me.
On platforms like Giphy or Ezgif, you can create GIFs and embed them in your emails. Keep your GIF file size small (less than 1MB) so that it doesn't affect the loading time of the email.
#6. Emoji - Headline and Text Holder
If you want to increase the CTR of your email campaigns, then emoji is a type of visual you should include in your subject line.
Complement a captivating subject line and entice your subscribers to open the email once they receive it and not wait for a later time, which can cause them to forget about it.
Think of emojis as parsley on top of the sauce. They help to dress up an email and make it appealing to your audience.
This graphic symbol can be used to express emotions in emails, prompting your subscribers to act with urgency.
The screenshot below is a clock emoji in the subject line of the email one of the SEOs I follow sent me.