The goal of all this is to design a value proposition

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We are undoubtedly talking about people, about clients. In other words, the first mental change we must activate is to want to be specialists in the type of people and client businesses and not in areas or products. The possibilities of being attractive, different and relevant will multiply.

The next step is to identify and introduce these potential customers how to get australia whatsapp number into CRM. This is hard, time-consuming, and energy-intensive operational work. The internal culture must recognize their value.

This is a vital function of the new B2B or Industrial sales team. There are digital tools (Linkedin for example) or relational ones (contacts in the market for example etc.). However, without the basic competence: Human curiosity, it will never go beyond the theoretical level.



Once we know who they are, investing in further research will be another important team effort where Marketing must step in to provide complementary solutions.

For example, by hiring an external customer analysis service and being able to represent and culturally mainstream the conclusions through tools such as the Buyer Persona and a Customer Journey Map.

Here we begin to see the importance of the collaboration between Marketing and Industrial/B2B Sales for the success of the commercial strategy. Around the same process, the one set by the client.