Some are mandatory to achieve better planning and organization. Others are complementary, facilitating the prospecting process.
Below, we will list some platforms that we consider essential for you who are starting to structure an outbound prospecting process.
Support platforms: CRM
When we talk about CRM , we are considering Customer Relationship Management solutions .
Speaking of which, how do you organize your customer france business email list information? Some companies use calendars, others use spreadsheets. These solutions are only sufficient in the short term and for those who are not yet thinking about scaling their business.
If this isn’t your case, it might be time to consider purchasing a CRM service. Below, we’ve listed some of the benefits of adopting a CRM in your company:
Organization and management of your opportunity history , facilitating relationships with your prospects (opportunities) and customers;
Organization of tasks and contact touchpoints . In addition, it is not necessary to rely on memory or email records that are exclusively with a sales executive, for example.
Centralization of information : the entire history of a prospect or client will be available to anyone who has access to the platform.
Indicator management : CRMs offer several reports and graphs for analyzing your indicators, which are essential for evaluating the defined metrics and goals.
There are several CRMs available on the market, your choice will depend on your budget and the platform that best meets your needs.
Some of the most used CRMs are:
Hubspot ,
Salesforce ,
Pipedrive ,
RD Station ,
Flowers ,
Mosquito ,
Scheduler ,
SMark ,
Among others.
Support platform: lead generation
To further scale your prospecting process, you need to have a lead generation platform .
This is the case with the Econodata platform . With it, you can, in addition to generating leads, conduct a profile study of your customer and analyze all the market potential to be explored.
Some of its main benefits are:
Save time searching for leads: your team will be more productive and will be able to scale your business with more assertive leads and data, avoiding searching for information on Google, LinkedIn, etc.;
Accurately segment your market: you can have a complete view of the leads to be worked on, according to your ideal customer profile (ICP) . This is essential for developing prospecting strategies, in addition to being able to analyze the market potential that can still be explored in your B2B sales , for example;
Accelerate outbound prospecting: with the Econodata platform , you gain scale and therefore increase the chances of obtaining a greater number of opportunities and better directing your team's time.
Support platforms: email marketing campaigns
If your prospecting method is mixed and you want to nurture leads with relevant content to maintain a relationship with the potential customer, it is essential that you have a tool for managing and sending marketing emails .
But what is an email marketing platform? It is a software that helps you achieve your goals with your email marketing campaign.
As your email list grows, it can become increasingly difficult to send thousands of messages every day. However, with the right tool, you can simplify the process and help you stay productive.
Most software will also give you insights into how to improve your performance. For example, they can track:
who opened the email;
who clicked on the links;
who marked the submission as spam;
how many people were actually sent;
among other metrics.
This way, you can have an overview of how your campaign is performing, adjust and improve its performance in future deliveries.