Why is it important to have one?

[bitheerani319]

A marketing plan is essential for any company or venture to:

Have full knowledge of all the actors involved within the brand ecosystem.
Knowing what the competition is doing and being able to find a development sri lanka phone number list for your own product and/or service.
Define future actions to ensure the brand's scalable growth.
Organize and optimize resources in a systematic way, knowing and always keeping in mind the direction.
What are the steps of a marketing plan?
Below we outline the steps that should not be missing in any plan.

1. SWOT analysis of the situation

This item is about studying and analyzing the internal context of the brand, enterprise or company, considering all its components: internal public, external public (suppliers, clients, community, competition) and material and economic resources to determine the current situation and thus define the path to follow. Therefore, at this stage it is recommended to carry out a SWOT analysis, that is, to analyze the Opportunities, Threats, Weaknesses and Strengths that the brand, enterprise or business presents by virtue of the aforementioned actors. In this way, the strategies and steps to follow can be defined, taking advantage of the opportunities that arise, minimizing the effects of the threats. This analysis is done especially considering the context and the competition.


SWOT
2. Goal setting (SMART)⁣

In this case, it is about thinking about what you want or aspire to achieve for the year that the plan is being set out, and from there, the objectives are established and set following the SMART rule, that is, they must be measurable, achievable, specific, relevant and limited in time. The objectives will be what will outline the action guidelines for the plan, and it will also be through them that the evaluation will be carried out. Dedicate enough time to defining them!


SMART Goals
3. Definition of strategies and actions.⁣

This is the point of action, since after the SWOT analysis and the delimitation of the objectives, it is time to start thinking about the strategies that will be used to achieve them and thus define the actions to be carried out. That is, what digital assets will be used to achieve the established objectives:

Social networks
Website
E-mail Marketing
Blog
SEO-SEM
4. Scheduling of actions (Gantt chart)

Once you have decided what and how you are going to execute the marketing plan, it is important to establish deadlines. To this end, using the Gantt Chart is an excellent idea, because it will allow you to visualize the tasks in time and space and thus be able to have an overall idea of ​​everything that is necessary. This calendar is especially useful to avoid overlapping actions or overloading tasks and to achieve a correct distribution of them.