track the visitors of the website, recording the pages visited and the time spent there
create emails, landing pages and registration forms
record the answers contained in the forms
calculate a score for each person contained in the database, uk business email list depending on the activities performed and depending on the rules established during the software set up phase (lead scoring)
carry out a complete reporting activity
connect to CRM
Ultimately, an MA software records the online activities of a person from the moment they come into contact with the company, usually through a contact form. From this moment, the software will be able to, for example: record all the activities that this person performs on the company website, send a scheduled sequence of emails to this person, give a score to this person based on the activities performed (opening emails,
downloading documents, visiting the website, etc.) in order to understand their level of “activism”, constantly provide a view of all the activities performed by this person, and finally, upon reaching a certain score, pass this contact to the CRM or automatically send an email to a previously identified person in the company, usually a sales agent who is responsible for contacting them.