Performance marketing: what it is and how to use it

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The term Performance marketing is increasingly being discussed in the marketing world. What does it mean, what skills are needed to work in this field, and how leading companies like MEGOGO use these approaches? All questions were answered by Tetyana Luzhkova , Head of Performance Marketing MEGOGO, at the Digital Boost conference .

What is Performance marketing?
Performance marketing is a marketing approach focused on attracting customers and increasing profitability. This approach is based on the use of tools such as search singapore mobile number list advertising, banners, social networks and other channels that provide clear conversions.

Its main advantage is the ability to measure results in real time. For example, in traditional offline advertising, it is often difficult to assess effectiveness. On the other hand, Performance marketing tools allow you to clearly see how many customers came from a certain channel, how many views and conversions the campaign received.



performance marketing

My path in marketing
My career in marketing began at the medical company "Illaya". It was there that I took my first steps in this field. Working in the marketing department allowed me to gain valuable experience since my university days. At that time, Internet marketing was just beginning to enter our everyday lives, and its tools seemed something mysterious. We had a contractor who presented various innovative solutions. However, in order to understand what exactly was happening "in the computer", I decided to take a course in web analytics .