Over time, it became clear that such a large number of elements slows down the entire process of developing a marketing strategy. The famous marketing specialist Jerome McCarthy suggested grouping all 12 positions into 4 categories. Since then, this concept has been used as a basic one, including product, cost, place of sale and promotion as the main components.
Minor changes have been made to this methodology since its introduction (1964). However, the essence remains the same: any product is assessed in terms of prospects and costs according to a clear checklist before being launched on the market. At the same time, the degree of interrelation of the basic elements of the strategy is determined in advance, all probable costs and prospects are taken into account.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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