You've been sending emails to your subscriber list for a while now.
Writing each one can take hours: you go over and over the central idea, you consider 50 different subject lines until you find one that convinces you, you rewrite each paragraph a thousand times... All to make them perfect.
But the result is always the same:
Not one. Blessed. Click.
No matter how many emails you send, the CTR doesn't go up by a long shot. And you don't know if Active Campaign has a grudge against you or if email marketing isn't your thing and job seekers data you'd be better off planting eggplants in the fields.
Relax.
I've been through that too and I know from experience that it's not pleasant at all.
But I also know, after a few years of writing emails and getting my share of stumbling blocks , that there are some keys (call them “tricks,” “best practices,” or “common sense,” whatever you prefer) to getting subscribers to click on the CTAs in your emails.
And that's what I'm going to tell you in this post.
Specifically, here I explain:
What to consider when assessing whether your CTR is good.
2 very common mistakes that you should avoid if you want your emails to be successful.
4 tricks to optimize your CTAs and turn them into click magnets.
Get ready, a masterclass on CTR is coming.
What is CTR in email marketing?
I'll start with the basics:
In emails, CTR measures what percentage of users who opened your email clicked on the link(s) it contained.
And… is it an important metric?
No: it is absolutely ESSENTIAL.
In fact, CTR is one of the metrics we look at the most, along with the opening rate, in any email marketing campaign.
Because a low click-through rate means:
Fewer visits to the post you have published.
Fewer people landing on your program or service sales page.
Fewer people landing on your squeeze page .
In short, it means that your email does not fulfill the purpose for which you wrote it.
NOTE: As you can see, in this post I am referring specifically to the CTR in email marketing, but keep in mind that this is a metric that is also widely used in advertising (to control how many people click on an ad) and in SEO (to measure the click-through rate on titles.