This will save you time and money in the process

[muniyaakter]

Segmenting a database leads to a significant increase in the effectiveness of marketing actions , as well as in the satisfaction of users who receive the messages. 5.- You will clean up your contact list To start sending newsletters to your subscribers, it is advisable to check whether the email addresses are still active or have stopped working. Having a clean database is vital to achieve a good impact: That is why it is so important to clean up the lists periodically. To do this, you must take into account the following aspects: Clean your database of bad email addresses that always bounce.


Analyze bounces after each campaign you send through performance reports. Clean up your list of email addresses that are technically correct but never seem to get delivered. Reduce your lists as gmail email list much as possible. 6.- You will know your client's profile (Buyer Persona) Buyer Persona is used to designate a typical user that is created to represent the different customer segments you want to target. Keeping this in mind is one of the most important commandments of email marketing. If you don't know who you're addressing, you might not speak to anyone.


It consists of giving a name, characteristics and personality to what was previously simply a segment of users. The buyer persona is a representation of your ideal client. The key to creating buyer personas is to ask the right questions of the people who will provide the most useful information for a detailed and representative study. How to create buyer personas Analyze your database to see if you can spot any trends that interest you. Include questions on your website that capture key information to understand your buyer personas. Interview current and potential customers, either by phone or in person, to find out what they like and dislike about your product or service, their motivations, challenges, where they shop online, etc.