A good business goal is one that:
clearly defines the germany business email database desired business benefits (e.g. increasing revenue, running new revenue streams or reducing costs)
is an answer to “why” you’d like to carry out the planned activities at the business level (e.g. why you’d like to be a technological leader or set new industry trends)
enables a measurement of success on the business side of things (e.g. obtaining the cooperation of 10-15 business partners)
Achieving that business goal via the specific strategies implied, will get you one step closer to reaching your long term vision.
One of those strategies might be to build and launch a digital product. This is where the product goal comes into play – together with a product strategy describing how the product is to be successful.
Product Goal – How helping your users will help your business?
So now you’re at the stage where you have your big 10+ year dream defined, a business goal for 3-5 years from now set, and you know that one of the things you need to do to reach that goal and get closer to your big dream is to launch a digital product.
Your product strategy needs to be complementary to the business one and ought to also have a specific goal set.
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