3. Horizontal Method
This method refers to expanding customers in horizontal fields related to products. Taking clothing foreign trade as an example, we should not only focus on clothing retailers, but also on clothing exhibition organizers, fashion magazines, clothing matching consultants, etc. Cooperating with clothing exhibition organizers can obtain a large amount of exhibitor information; cooperating with fashion magazines, we can use their platforms to promote products and attract potential customers; establishing connections with clothing matching consultants can reach more customer groups who pursue fashion matching through their recommendations. In this way, we can broaden the scope of business radiation and find more potential customers.
4. Longitudinal Method
The vertical approach focuses on digging deep into upstream and downstream customers in the industry chain. For companies that produce auto parts, they can look for auto manufacturers and auto repair shops, parts dealers, etc. Cooperating with auto manufacturers can obtain long-term, stable, and large orders; cooperating with repair shops and dealers can namibia telegram number database expand the market coverage of products. Expanding vertically along the industry chain, establishing a complete customer ecosystem, and ensuring business continuity and stability.
5. Open a letter
Carefully writing and sending development letters is an important way to establish connections with potential customers. A high-quality development letter should quickly attract the recipient's attention at the beginning, and can mention news, achievements or pain points related to the other party's company. The main body should concisely and clearly introduce the company's advantages, the unique selling points of its products or services, and the value it can bring to customers.
At the same time, attach relevant cases, product pictures or video links in the letter to increase credibility and appeal. Customize personalized development letters for different customer groups. For example, for customers who pay attention to price, emphasize the cost-effectiveness of the product; for customers who pay attention to quality, introduce the product's quality control system in detail. At the end, clearly call on the other party to take action, such as replying to emails, visiting the company's website, etc., and leave clear contact information.
(Attachment: Geeksend Email Marketing: What should I pay attention to when sending development letters to customers? )
Exhibition and customer follow-up
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