6. Experience
There is a vast difference between consumers who are newly introduced to your product and those who have already experienced it.
Keeping track of how the consumer behaves according to italy whatsapp number their experience and expertise with the product or service can be quite beneficial for improving consumer experience throughout their journey to making a successful purchase.
7. Culture
Social or cultural factors are the major factors while making a decision. Cultural practices and behaviors might have a direct impact on the behavior of your consumer while making a purchase.
Customers belonging to a particular may have different preferences in accordance with the product.
Therefore, it becomes necessary to portray your products in an appealing manner such that it pleases your audience from various segments.
8. Social class
The needs and requirements of consumers vary according to the social class they belong to. This can widely bring a change in your marketing efforts as a product suitable to a particular social class might not be appealing to others.
So, it is necessary to blend your products and services in such a manner that it impacts a wide range of audiences across different social classes.
9. Lifestyle
Lifestyle is often the most neglected factor while planning a marketing strategy. The lifestyle of a consumer has a direct impact on the way he/she perceives your product.
Marketing your products according to the customer’s lifestyle would be highly beneficial as it helps in the representation of your product according to the consumer needs.
Just like other factors lifestyle of people matters a lot in making their decision on investing their money. Hence you need to target that as well. Figure out that your product is suitable for which lifestyle people and target wisely.
10. Economic factors
Economic factors such as personal income, expenditures, savings, and assets can be a major driving factor toward consumer behavior.
The performance of your product in the market widely depends on this factor. Consumers may prefer to avail your products or services according to their economic stature which makes it even more important to have a definitive study on consumer behaviour.