3 ways to upgrade your social media strategy around the Conjoint Effect

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A data visualization detailing how brands need to romania b2b leads evolve their social content from appearing "human" to creating value, in the form of entertainment.
If the “For You” feed becomes the norm on every platform and we see less content from people we’re connected to and more from new creators, influencers and brands we’re not following, what is the best way to adjust to this new world? Let’s start with…

1. A listening strategy to help identify content trends for lookalike audiences and similar brands to yours
The best way to figure out what you want to be at the intersection of the Conjoint Effect is to look and see what other creators are making for audiences similar to yours. This is NOT to copy what they are doing, but rather to figure out what you should be doing that grabs attention. Remember, audiences have many choices now. Why will they pick you? Gather the information. From here…

2. Identifying trends to leapfrog into unique content creation
Most companies start and stop with number one. They find the trends based on what others are doing, mimic it, remix it a bit and serve it up. Here’s where you need to move beyond them. Remember, you need to drive mental availability. You can’t do that when you sound, look and dress like everyone else. One thing to do when pulling social listening report is to find the “hidden nuggets” of things that aren’t trends with your audience but could be. This will give you an advantage in terms of original ideas. Good examples of brands going beyond what others are doing include Marc Jacobs, Duolingo, Airbnb and Mailchimp to name a few. Ultimately from here you get into…

3. Creating a flywheel effect that helps you get into a habit of creation
You find your groove. You go back to step one, but to gather data to help you differentiate. Yes, you may start making things with competitor lookalike audiences in mind, but you ultimately move beyond that. You become the brand everyone wants to imitate. You become a brand everyone references in “best practices” presentations. A few ways to do this beyond groundbreaking social content? Following a consistent tone, style, visual identity, voice and branding in your posts that provides value over solely promotion of your products and services.