There is a lot of mistrust regarding online shopping.

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Md5656se
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Joined: Sun Dec 22, 2024 3:40 am

There is a lot of mistrust regarding online shopping.

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In Italy, the proportion of online users is lower than the European and world average.



Just think that cash on delivery is still one of the most used payment methods code phone number philippines in Italy.

A good analysis of the market and competitors should never be overlooked.

In addition, you should always keep in mind that an e-commerce business is a business after all, with many associated costs and investments.

To avoid failure, it is essential to have a structured long-term plan, with defined actions to make the business profitable.

The resources that will be needed must be defined and a budget assigned for each of the items, including marketing actions.

One of the most common mistakes is not investing professional resources when developing the e-commerce web project.

Traffic, different advertising platforms, automation, user experience improvements, and the tools needed to manage the project all require ongoing technical support.

Today, we do not have constant updates to e-commerce platforms, which necessarily means losing business opportunities.

There are thousands of major e-commerce brands, but among them all, the undisputed leaders are Amazon and Zalando.

Customer service, personalized services, fast shipping, product returns and top-notch customer service are just some of the keys to their success.

International ecommerce - France

France
Helene Tsoungui
Helene Tsoungui

Communication director of Paris retail week




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The e-commerce sector in France is performing well, with 14% growth between 2016 and 2017 in the first four months, according to data from FEVAD.

We have also noticed an increase in mobile transactions in our country in recent months: mobile sales have reached 31% in just one year and, in addition, mobile and tablet revenues have also multiplied by 10 in the last 5 years.

The most visited e-commerce store in France is Amazon, with 23,499,000 unique visits per month, followed by Cdiscount with 16,659,000 unique visits, and Fnac, with 13,267,000 unique visits per month.

As for the most commercial websites in terms of return on investment, Voyages SNCF leads the list with €3,430,800,000, followed by Cdiscount with €2,959,000 and finally Vente Privée with €1,950,000.

In an interview published in June in Ecommerce Mag, major French e-commerce players identified the key factors that contributed to their enormous visibility.

For Voyages SNCF it was the introduction of "smart tourism" and the integration of bus and TER fares.

For Cdiscount it was product development (diversity, quantity, low price) and fast delivery.

Finally, for Vente Privée, it was the European expansion strategy with the purchase of other local event sites and the development of cross-channels.
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