All things being equal, you tend to get more subscribers with full text than partial

[zihadhasan019]

which boosts your numbers, gives you wider distribution and increases the liklihood you'll earn a link from those readers. Full text feeds get re-published in full, and that means links further down in the content potentially pass value back to you. Blog and feed lists are sometimes picky about partial feeds, and may opt not to include your site. Potential distribution partners like full text, because it gives them the opportunity to keep the visitor on their site (but if these deals get done, they almost always mean link juice back to you).


Obviously, business goals may overrule this re taiwan email list commendation, but it's wise to be aware of the possible impact. Since it's a short list, I'd love if anyone in the comments can link to posts or recommendations (yes, even if it's your own stuff!) that can also be helpful on





An example that might first catch your eye is for [women's suede boots], which is ranked 14 based on the Annualized order, but falls all the way down to 85 on the regular Local order. What you would see by reviewing the monthly break out columns (not displayed above but available in the demo spreadsheet) is that this term, based on November and December data from last year, will ramp up tremendously over the next 2 months. So much so that its overall importance positions it up within the top 15 for annual searches.


In other words, nearly all of the demand for this term comes over this two month period, which you may have missed based just on the Local demand numbers. Fortunately, the Global ordering might have still brought it to your attention at number 5. It didn't even show up on our Wordtracker list (none of the apostrophe versions did). But even the Keyword Discovery data might have placed this term below our radar at the 56th position.