Microsoft bets on partner innovation, growth and differentiation

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Organizations around the world are undergoing a transformation fueled by cloud computing, artificial intelligence, mixed reality and the Internet of Things . These technologies are helping businesses and society reach new milestones: retail is becoming more personal, banking is becoming more transparent and healthcare is moving towards prediction and prevention.

At the heart of all these extraordinary transformation stories—and overseas chinese in canada data more—are Microsoft’s business partners. The company’s partner ecosystem is made up of hundreds of thousands of organizations that are making a positive global impact. Powering everything from business applications to industry-specific solutions with Dynamics 365 to gaming experiences, these companies are a natural extension of Microsoft, delivering cutting-edge technology to millions of customers.

For Microsoft partners, their success is Microsoft’s success, which is squarely focused on delivering true two-way collaboration. Ahead of Inspire 2018, Microsoft announced new programs, tools and resources to help partners innovate, grow and differentiate their businesses.

Innovation through applications and services
Whether building applications or services, Microsoft understands that partners need access to the latest technology and advice on how to apply that technology to create tailored solutions to help their customers embrace and innovate in the modern workplace and continue their journey to the cloud.

That’s why Microsoft today announced exciting new features in Microsoft 365 , including a free version of Teams , new intelligent event capabilities , the Workplace Analytics teamwork solution , and more. The company also unveiled new cloud, application, and data technologies , and launched new Digital Transformation eBooks and how-to guides , expanding on popular resources that already help tens of thousands of partners develop and improve their processes.

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Reach more customers
In its fiscal third quarter, Microsoft said Azure revenue increased 93%, with partners driving a large portion of that growth. To continue this trend, Microsoft is implementing two new strategies to drive partner growth : leveraging Marketplaces and enhancing AppSource, which already includes integrated partner-to-partner solutions , private offerings, and more comprehensive consulting services .

Focus on differentiation to attract customers
Microsoft partners say that specialization is key to growth. This concept has been the cornerstone of ARBENTIA, which, articulated in a sector-specific organizational model , specializes by industry and based on business knowledge. We believe in offering our clients an absolutely personal and human treatment .

“ We are what we do, not what we say, and we are a partner absolutely aligned and committed to Microsoft ; we were born as a company based on specialization, under a vertical organizational model supported by sectors and absolutely convinced of the development of its own IP ” Alberto Minaya, Director at ARBENTIA

So much so that in recent years, we have launched various certified sector solutions on the market , such as Arbentia Project Management , a vertical solution for engineering and construction companies under Microsoft Dynamics NAV/CRM and 365 Business Central, or INDY, a vertical solution for the automotive industry on the Microsoft Dynamics 365 Sales & Marketing platform.

We have also launched cross-cutting solutions designed to facilitate the internationalization of companies. This is the case of the tax localizations for Microsoft Dynamics NAV and soon also for Dynamics 365 Business Central , for seven Latin American countries (Peru, Bolivia, Chile, Colombia, Mexico, Panama, Ecuador), localizations that are already being used by more than 100 companies .