Sprout Social's sentiment analysis tool showing sentiment summary from users

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7. Trend analysis
When you identify and analyze social laos business email list listening trends within your industry or topic-related conversations, it helps you adjust strategies to current events or changes in consumer behavior.

Listening trend analysis goes beyond jumping on the latest meme trend. It looks at niche and industry-specific trends to see what words, brands and products your target audience is talking about.

A simple way to analyze these trends is with Sprout’s Conversation Overview. It gathers trending keywords and hashtags to help you see what content resonates with your audience during a specific timeframe.

Sprout Social's conversation overview showing metrics for specific keywords
8. Campaign performance
Campaign performance is an overarching measure of a specific campaign’s effectiveness and how an audience responds to your messaging.

Monitoring campaign performance allows you to understand the sentiment and interaction with specific hashtags and keywords related to your brand’s campaign. This broad look at a social media campaign helps marketers understand how well it met its objectives and what messaging resonated with your audience the most.