Trends are a great way to generate conversation and increase the reach of your tweets.
This tactic, like all others, must also be used correctly. Find a topic that is related to your brand. Not just any topic will do to generate awareness for the sake of it.
That is to say, trying to attract attention for the sake of it is absurd; find the topic that best fits and go for it.
And be careful what you put, because sometimes we want to attract so much attention that we can make a big mistake like this:
Twitter mistakes - Examples to avoid
On the contrary, if you educate your audience to generate debate and give them what they want, you can achieve results like these:
Be a robot
We know that Twitter is a social network that lends itself to telegram group philippines communicating in an excessively unidirectional way for the current times, although it is true that of all the social networks it is the one that has an ideal idiosyncrasy for this.
Despite this ecosystem, we must look like Matías Prats and communicate only our news.
Take advantage of the vast amount of relevant, quality content available on the Internet to communicate with your audience.
And of course, when people share your content, take the opportunity to say thank you or give them a like.
I know we tend to be on a tight schedule and it's hard to respond to everyone, but at least try to do something to make the person who shared feel appreciated, although as you can imagine this depends on the context of the brand.
In my case, I used to thank everyone, but since I started working at the new agency it is impossible for me to do so due to lack of time, so what I do is give a “like”.
Labeling for labeling's sake
There is not much to explain, it can be annoying and intrusive, so be careful when doing so.
If you want to generate conversation, tag those people who you think might be able to “give you some play” and get involved, otherwise it’s better not to do it.
Spam, no thanks!
Let's see, if we are in an era in which we have to captivate and enamor the user, why do we continue using techniques that are more in line with the 60s than the new tools that the new communicative disposition offers us?
I honestly don't understand it and I never will, call me crazy.
Yes, I'm talking about those damn "direct messages" that you get selling you something or saying that they have the best of the best in their services.