X competitive analysis
Here are a few areas to take israel business email list note of:
Number of followers.
Look at the visuals and branding of their cover image and profile picture. How often do they shift these visuals?
Review their bio—what are they highlighting? How have they set themselves apart?
Do they adjust their X name (not their handle) for holidays like Halloween?
To see a more direct, automatic comparison between your X account and your competitors, level up with Sprout’s X analytics. This compares your X profiles against each other, or a competitor. Select your X account, then enter a competitor for the other slot.
The report shows engagement, influence, followers gained/lost and mentions. You can change the time period, but it’s best to stick to the last 30 days to keep the data relevant.
Sprout's X (Twitter) competitors report showing a line graph that illustrates your audience growth vs that of your competitors to easily and immediately compare how your channel is growing versus your competitors' channels.
Once you’ve looked over all the competitive social media analysis from the X report, be sure to enter the data into your spreadsheet. Tracking this information can be extremely valuable down the line.
Your X analysis will look similar to your Facebook analysis.
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