Deliver contextually relevant content that matches users' common interests or past search patterns.
3. Customized SERPs for specific sectors (news, shopping)
What it is: Vertical-specific SERPs (like Google News, Google Shopping) target specific types of queries, showing specialized results or rich features.
Why it is important:
Specific exposure: Appearing in these specialized results can result in higher CTR from qualified audiences.
Differentiated listings: By meeting formatting requirements poland phone number (structured data, product feeds), you take advantage of unique user intent segments.
How to adapt:
For news or media, submit content to Google News, optimize headlines, and follow news quality guidelines.
4. Content that answers user follow-up questions
What it is: Users often refine or expand their queries. If your content anticipates and addresses follow-up questions, it may be favored by search engines that detect the evolution of user intent.
Why it is important:
Increased Engagement: Content that satisfies multiple evolving queries encourages users to stay longer and come back for future queries.
Increased authority: Covering a topic comprehensively strengthens your site's reputation as a reference resource.
How to adapt:
Use FAQ sections or the Q&A format to answer common questions.
Link to related articles or resources that answer more advanced or tangential user questions.
5. Search history influences ranking
What it is: Individual users see results influenced by their search history. If they frequently click on your links, you may appear more prominently to them in the future.