A single image can be interpreted in many ways

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If there are misspelled words, the brand will simply lose its appeal. And with it, its reliability and reputation . Therefore, try to check several times and make sure that there are no missing accents or punctuation marks that could change the meaning of the sentences. 6.- Shocking images or videos If the copy is the materialization of the conceptual idea, the images make up the entire graphic part of an email. It is important to achieve a balance between text and images: The text and the image are there to reinforce the overall idea of ​​the email when combined . Too much text in an email can be annoying and many people choose not to read it . Therefore, try to be brief and offer relevant information. Keep in mind that when you open an email, the first thing your brain perceives will be the images.


In fact, the human brain processes visual information canadian biotechnology email list much better than textual information. A powerful image that captures the reader's attention and a well-formatted text that is provocative and encourages further reading is the recipe for a promotional email that drives sales. 7.- Calls to action Promotional email No matter how amazing your communications are, if you don't tell users what path to take, they'll just read the information, get frustrated, and leave. CTAs are calls to action for users that tell them how to achieve the promise of the email they just received. It is essential to make it clear to the user what action you want them to take. Additionally, these buttons should be visually highlighted and strategically positioned so that readers can easily find them. Position is important as it should be aligned with the design. Also, they should be designed for mobile viewing.