Improve Your Snapchat Engagement Rate in 2022 with These 3 Tips

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There are several metrics and statistics that are important for marketers in general and on the social network Snapchat. One of them is the engagement rate, both for your own posts and those of the influencers your brand wants to work with. With these three tips, you will improve your engagement rate on Snapchat in 2022.


Key points
Snapchat has 319 million active users, of which 5b snap daily; the largest brand is North America
Tips to improve engagement rates on Snapchat include
Regularity and consistency using Snapchat Insights
Using Stories in Combination with Snapchat Ads
Use branded lenses and filters

As we have said, on all social media, one of the things that matters is the engagement rate to measure the success of a campaign. Accordingly, we have already published many articles on our influencer marketing blog about engagement rate, its importance, and how to calculate it – Everything you need to know about engagement rate in 2022 .

Of course, there is an overlap of advice when you want to increase the e investors mailing address list ngagement rate on posts. However, you should not ignore the specifics of the platforms. Therefore, read up on engagement rates on different platforms:

Instagram Engagement Rate : Definition, Calculation, and Tips to Increase It
How can you improve your engagement rate on TikTok ?
How to improve your engagement rate on YouTube ?
Twitch Engagement Rate : What You Need to Know
Five tips to increase engagement rates on Pinterest
How can you improve your engagement rate on Facebook ?
In addition to these articles, let's move on to the social network we're going to talk about today: Snapchat. To do so, we'll give you a brief rundown of the platform's statistics, put the engagement rate in relation to Snapchat, and then explain the six tips to improve the engagement rate on Snapchat in 2022.

Snapchat Metrics Marketers Need to Know in 2022
According to Statista , Snapchat has over 319 million daily active users, which is an increase of 54 million and a steady growth since its inception. The number of monthly active users is even higher: 557 million use Snapchat every month, making the app the 12th most popular social media platform.