Adjust the DSP bidder to be compatible with the OpenRTB protocol of the advertising exchange
Mapping content categories between DSPs and ad exchanges
Define billing and reporting methods
Optimize bid request performance and speed
Once integrated, DSPs can connect advertisers to multiple sellers and ad exchanges, providing a centralized platform for purchasing ad placements across various pipelines and platforms. This integration provides greater flexibility, reach and access to advanced features, ultimately leading to more precise and effective advertising campaigns.
Appier: AI marketing partner serving thousands of international companies
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
What is digital transformation?
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Common marketing terms
What is digital transformation?
Digital transformation is the process of integrating algeria mobile phone number list digital technologies into all areas of a business, fundamentally changing the way it operates and creates value for customers. It’s not just about adopting new technology, it’s about a cultural shift that requires organizations to constantly challenge the status quo, experiment, and learn to accept failure.
In marketing, digital transformation involves using digital tools and media to connect with customers more effectively and increase sales. This process usually includes:
Implement new digital technologies
Optimize existing processes
Improve customer experience (CX)
Develop a data-driven strategy
The importance of digital transformation to marketing
As businesses move forward in the digital age, digital transformation offers several advantages in marketing:
Reach a wider range of effective audiences
More accurate metrics and analytics
Improve customer engagement and personalize the experience
Improve the ability to quickly adapt to market changes
The key to success in marketing using digital transformation.