How to increase conversion using a quiz form?

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We have already discussed what a quiz is and what it is for . Now it is time to discuss the mathematical component of this sales tool. Let's go!

It is believed that the conversion of a regular selling site should be 1-2%. But this means that 98 people out of 100 leave your site without leaving a request. It is important to understand that visitors come for a solution to their problem, and if they do not find it, they go to competitors' sites, where they are helped to cope with their problem.

To avoid losing your money, use a simple solution - a quiz. It increases efficiency in two important directions at once:

Increases the number of applications.
Improves the work of sales managers, who receive maximum advantages of using our skype database information about the client before the call.
What's so unique about the quiz?
The quiz form draws a person into a dialogue with the site in a game form. This is a completely different process, incomparable with the usual filling out of an application.

Let's see how this works using the example of a company repairing household appliances. A person has something broken, and he compares offers from different companies. In this case, a quiz is a win-win option that does not force the user to order repairs from some company unfamiliar to him, but offers to play.


If you immediately load a site visitor with a dozen questions, it will probably scare him off and make him close the page. Interacting with a quiz, the user feels care, a desire to help solve his problem. With each subsequent step, the visitor is closer to leaving his contacts (phone or email). Psychologically, this is easier than calling yourself.

How to make a quiz work?
You will get an effective result if you follow a number of rules:

Questions should be simple and clear. Ask to the point, in an easy form, because you need to involve the site visitor in the game.
Questions should be asked according to a well-thought-out scenario. In the end, you should carefully lead to the product or your solution to the client's problem.
You must be unobtrusive. This is the most difficult rule, but without it, sales are not in sight. If the visitor feels that you want to impose a product or service on him, there will be no conversion.


Will a quiz work for your business?
Quizzes have excellent commercial potential, as they bribe with a game and intrigue. In what types of business do quizzes work best:

In areas with a long transaction length : house building, car purchase, rental/purchase of equipment, machinery and other high-value products.
In areas where the optimal decision is made from several options : trips abroad, learning foreign languages, real estate, etc.
In areas where the price of the service is not fixed and depends on a number of factors. These are cargo transportation, apartment renovation and finishing, custom-made interior items, etc.
The quiz can also be used as an alternative to online calculators and lengthy appointment booking forms.

Quiz increases the efficiency of your sales managers
The quiz format allows you to accurately determine the needs of each specific person, make him a truly personal offer not only in words, but in deeds. All this will definitely lead to an increase in conversion already at the sales stage.

Data from the Megagroup agency confirms all of the above.
As you can see, the quiz conversion can be quite high. Want to check how many applications this interactive will bring to your business? We can offer a standard version or work out a quiz in detail for the goals and objectives of your business. It is interesting to try - call: 8-800-505-43-12.