How to scale affiliate marketing with influencer marketing

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ncrease your conversions and expand your online reach? Keep reading until the end of this article and find out how to boost your affiliate marketing strategies with influencers.


Key points about an affiliate program for businesses
Affiliate marketing is a strategy in which affiliates promote products or services of other companies in exchange for a commission for each sale or action generated.
Creating content with influencers, email marketing or affiliate networks are some of the strategies you can implement to boost the results of your affiliate marketing campaigns.
Affiliate marketing through influencer marketing can be very profitable, with commissions typically generated between 10% and 80%.
What is affiliate marketing, examples?
Affiliate marketing is a strategy used by brands to promote or sell their products through people or companies, called affiliates, who are responsible for promoting the services in exchange for a commission for each sale and specific action generated such as clicks, registrations or downloads.

The affiliate uses its own platform, such as a website or social media , to distribute links or advertisements for the products or services. When users click on those links and make a purchase or a specific action, the affiliate receives a commission for that transaction.

A clear example of affiliate marketing can be seen with influencers or bloggers on platforms such as YouTube, when they use affiliate links in the description of their videos to promote products or services from the company that hires them. If viewers of that YouTube channel click on those links and make purchases, the content creator earns commissions.

You might be interested in: 1×1 social commerce on YouTube

Another very common way to apply affiliate marketing is when influencers promote or create lists of recommended Amazon products . With the link shared by the creator, people can go directly to them and purchase them more e vp maintenance mailing lead asily. When it comes to direct collaborations with Amazon, the platform itself offers affiliates a 12% commission for each sale made.

Statistics you should know about affiliate marketing in Spain and the world in 2023
Affiliate marketing is increasingly becoming a key strategy in brands' advertising and sales processes. In fact, affiliate marketing will have a market value of more than 17 billion dollars in 2023 and by 2027 it will reach 27.78 billion dollars.

Additionally, 15% of the profits from digital marketing channels come from affiliate marketing. In this scenario, social media is the main channel for interactions. It is estimated that 67.32% of affiliate marketers use social media to interact with customers and 93% of advertisers or brands use influencers.

In Spain alone, it is estimated that more than 77 million euros have been invested in affiliate programs and this strategy represents more than 15% of all digital media revenue .

More than 80% of brands have affiliate programs in Spain. This shows that brands recognize the value and potential of affiliate marketing as an effective way to promote their products and services.