If a brand sponsors a program or event, the influence of its protagonists can be used to make the brand stand out more.
For example, an actor can use the moment of broadcast to chat with viewers. It could be to ask them for their opinion on what they are watching or on a brand, in a very subtle way.
The idea is that it sounds spontaneous, that it represents a direct conversation bahrain whatsapp number database with the viewers. This increases the value of the advertiser, the programme and the TV channel.
This happened during the 2018 Winter Olympics when, while a snowboarding competition was taking place, competitor Chole Kim started a conversation on Twitter.
The audience engaged in a dialogue with the athlete while the competition was in preparation and, as a bonus, her sponsors benefited.
This initiative is ideal during live events, as long as the influencer is given creative freedom so that it doesn't look forced, but rather very natural.
Getting the audience to vote
It is a strategy that takes us back to the principles of the second screen. It is something that is very common and has been done for years, especially in contests.
Previously, voting was done through phone calls or text messages. Now there are apps or you can vote through social networks like Twitter, Instagram or Facebook.
This allows you to get the most out of the second screen: instead of letting viewers get distracted from what they are watching, they continue to pay attention. Even more so if their participation is given added value, since they are told that their opinion is important and can change the fate of what they are watching.
But it can also be something less dramatic and simpler, like a survey. For example, what do you think about the villain of a soap opera?