So is unique content important in itself, apart from other factors?

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Question: Will the site rank highly in search results for queries related to Nissan X-Trail? Answer – it will. Worse for commercial queries, much better for information queries, but the content will be indexed perfectly (let’s not forget – provided that there are links to the original sources). Why? The answer is obvious: the site has its own regular audience (core), for whom these reprints are in great demand.


This audience finds it convenient to consume news “here and now”, on this site. oman email list Moreover, in this case, there is a certain sense in accumulating all the news background on this particular car. There are authoritative publications on cars, popular automobile blog platforms, sites of very authoritative car dealers. But here is a site dedicated to a specific car – and any reprint about the car will work for the audience, not against it.


Does this mean that “since there is no God, then everything is permitted” – and it is possible to create websites on non-unique content? But this is a question that cannot be answered without having more input data. Let’s figure it out. Before you understand whether I can reprint content, ask yourself: will this reprint be useful for my audience (and do you even have one – an audience)?That is, if you want to reprint someone else’s content without any worries and not get penalized for it, you must be sure that you have an audience that needs this content.