What it is: When users refine or expand their query after visiting a page, this can indicate the page's relevance to their initial query. If they don't refine much, your page is likely to meet their needs.
Why it is important:
Task Completion: If users stop searching after viewing your qatar phone numbers content, it suggests that you've provided a satisfactory answer.
Insights into search behavior: Minimal query refinement can result in high-quality content.
How to improve:
Anticipate related questions and include FAQs or links to resources.
Make sure your content fully addresses the intent of the query.
9. Negative dwell time caused by irrelevant pages
What it is: Very short visits (or "negative" dwell time if they return quickly to the SERPs) indicate that your page is not relevant or useful.
Why it is important:
Signal mismatch: Irrelevant results frustrate users and could lower your page rankings for those queries.
Need for content review: Pages with very low engagement need optimization or new segmentation strategies.
How to improve:
Re-evaluate keyword selection and on-page optimization.
Update or rewrite content to adapt to evolving user needs.
Conclusion