Aha. Here it is.
Okay.
My crystal ball tells me that… your product is software.
That you sell it under a monthly or annual subscription.
And you also offer your potential clients a demo, or a freemium version with limited options (like Zoom, Semrush, Slack, Dropbox, Google Drive…).
What else do I see…? Oh yes! Important.
My crystal ball tells me that you are here because you want to know how to attract potential clients so that:
Access the demo or free version of your software.
Try it and discover its full potential.
Decide to take the plunge and sign up for a monthly or (even better) annual subscription.
Did I get it right?
Look, I don't know if I would have a future as a fortune teller.
But I do know a few things about marketing and sales strategies.
And that's what I'm going to talk about in this post; specifically, I'm going to explain how to design a marketing strategy for SaaS.
Shall we begin?
[Marketing for SaaS] How to design a sales funnel for a software
There are many options for selling a SaaS.
But if you still don't have a stable flow of income, what I recommend (and what I tell all my clients) is that you apply this principle:
Minimum viable strategy. Maximum head.
That is to say.
Start with a simple strategy and chinese overseas europe data minimal investment, just enough to attract your first customers and take the pulse of your audience.
It's all about taking the least amount of risk possible at the beginning.
Once you start attracting customers, you can reinvest the income you generate in other marketing actions.
I'll explain it to you with a practical case.
1. Recruitment
Let's say your software is an intranet designed to facilitate internal communication in medium and large companies.
Your goal is to get them to sign you up for the annual membership.
And to get there, the first step is to attract potential users to try the free version of the software.
That's where recruitment strategies come in, such as:
Online advertising: If you have the budget to invest, consider allocating part of it to advertising. Why? Because it is a very immediate way of attracting customers. With online ads you can start attracting customers in a short time and generate income.