This part of the strategy can be as simple as working on your most authoritative pages and identifying opportunities to pass link authority to others when appropriate.
If you work with a site that has a lot of good quality links, this can be fairly easy.
All you need to do is work on the pages with the most valuable links and identify relevant opportunities to link to your most important pages or those that need a ranking boost.
Expert advice:
If any of the authority pages you've identified do not contain related content, do not link to them.
Create that content from scratch – this makes sense to do as part of your broader content strategy.
Step 6 – Use internal links to optimize new content
If you're working with a site that hasn't earned a lot of links, you can initially approach this process from the standpoint of optimizing new content.
This means looking at a list of authoritative pages to identify relevant internal linking opportunities to benefit your organic search performance.
One way to do this is to run some Google searches using the keywords used in your new content to find other related pages to link to on your site.
For example, we might search for 'site:es.semrush.com internal links' to find other articles related to this guide and add reciprocal links where appropriate to benefit from any existing authority they may have gained:
Internal links site:es.semrush.com
This approach can help improve your internal linking by ensuring that more philippines number list pages benefit from shared authority.
Expert advice:
Try to put at least two or three internal links to each new piece of content. They should come from authoritative pages as well as those within a relevant cluster.
Extra step: Maximize the impact of digital PR campaigns with internal links
If creating engaging content to earn external links is part of your overall marketing mix, you can also use it to improve your internal linking.
Think about how you can use your campaign landing pages to pass authority to other related pages on your site.
This could involve putting basic navigation links or more contextual links within the text to improve SEO and UX.
This is worth keeping in mind when you're creating your internal linking strategy.
Direct collaboration with your digital PR campaigns can give you benefits that your competitors might not have considered.
Create a simple strategy that works
A strong internal linking strategy can help your content rank higher in Google, whether it's new or old.
It doesn't have to be an overly complex approach either, since unlike earning external links, you have complete control at every step of the process.
With the right data, tools, and planning, you can intuitively implement a quick strategy that achieves big results.
Design your internal linking strategy following these tips and tell us how your results improve.