7 content marketing trends to generate leads

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Content marketing has become an essential discipline for B2B companies. It is a formidable tool for generating leads. To improve your strategy and boost your performance, discover the 7 main trends in content marketing .

Index

1 - The importance of lead generation in B2B
Lead Generation: Definition
Why is it essential for businesses?
Some figures on lead generation
2 - What are the differences between content marketing and brand content?
3 - The 7 major trends in content marketing
1. Creating videos
2. Production of an e-book
3. Organize webinars
4. Participate in physical events
5. Guide design
6. Distribute case studies
7. Use of custom graphics and illustrations
1 - The importance of lead generation in B2B
Lead Generation: Definition
Lead generation refers to all the processes by which a company comes into contact with potential customers interested in its products or services.

In other words, these potential customers are not contacted by chance. They enter algeria mobile phone number list the sales funnel because they believe that the company has enough experience to meet a specific need. This is a fundamental difference.

Every new visitor qualified through lead generation is a new sales opportunity.

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Why is it essential for businesses?
Why is it so important to implement a lead generation strategy?

Unlike traditional advertising, lead generation allows you to convert a larger number of potential customers into customers, while optimizing acquisition costs .

By relying primarily on content marketing, companies can attract potential customers who are more likely to complete their purchase. To do this, they must be able to produce high-quality content (blog articles, videos, podcasts, infographics, etc.) on a regular basis.

In this sense, lead generation is absolutely inseparable from inbound marketing.