Be transparent. Be explicitly clear about your data policies and maintain GDPR compliance at all times. If customers feel that they are being lied to or taken advantage of they will find your business untrustworthy - and no one needs that bad press.
Be considerate. Do not let australia whatsapp users your offers veer into being overtly manipulative or misleading. By being ethical you will be rewarded in long-term customer relationships, which are more beneficial than short-term wins.
Be analytical. No matter how successful your offer is, if you learn nothing from the process and gather no data, it will have been a waste of time. A well-received campaign is not down to luck or serendipitous timing, but the result of informed decision making and logical evaluation.
How Apteco can help you
Are you confident in your ability to collect and transform data using Best Next Offer analytics? You may have an understanding of the kind of insights you need to gather, but feel less confident in putting it to work. Marketing is not only about understanding past customer activity and behaviours - it is about successfully anticipating the next sequence of events, and inserting yourself into them.
Apteco’s predictive analysis solutions can help you do exactly this. By using this software to predict the likelihood and outcomes of future wins, losses, growth or danger, you can reduce the risks in your decision-making. Use intelligent, algorithm-based models to inform and support your choices, and improve the accuracy of each marketing campaign. The rewards will follow.