The modern definition of Marketing begins to add new types of relationships that can create equal or even more value for the company than relationships with customers, for example: relationships with employees, suppliers, my clients' customers, prescribers, the most disadvantaged groups or even the local community.
The old mantra that proclaimed to the client that he was the only king has become obsolete. Without a doubt, a good client can be king or even emperor due to the business, ideas and prestige that he brings, but kuwait phone number owner in such a competitive and unpredictable world, would an involved professional who solves and proposes have less value? A motivated student who would like to develop in your company? An independent professional who gets involved in project work in your team? Or even a supplier who is there in bad times?
Marketing and Sales are perhaps the most transversal teams within organizations. The former are responsible for external relations and the latter for internal relations, but both have a common denominator: the successes of both are achieved through people, both clients and employees.
It is curious that even though they have a similar surname (the word relationship) their “relationship” has not been very great until now. This was the case before due to the old tactical orientation of both functions in a more predictable world without digitalization or pandemics.
Marketing and Sales in organizations
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