Importance of using anchor texts to improve positioning

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As you can see, links are very important for SEO. Search engines crawl links (internal and external) to discover new sites and to determine the importance of content when ranking them.

Using internal links gives search engines more clarity about your site structure, while anchor text gives context to the content you're targeting. If you send the right signals to Google, for example, it will better understand what an article is about and rank it for certain keywords or search intents. So yes, anchor text is a ranking factor .

However, you should be careful about using the main keyword to target another link, as this would be confusing for both the reader and the search engine. Avoid links competing with each other.

What is the correct way to place an anchor text?
There is no one right way to set anchor text, but you should avoid two mistakes: not optimizing or over-optimizing. Neither of these is a good idea. So, to start, here are the main ways you can set anchor text :

Exact match: The anchor text and the keyword you want to rank for match exactly.

Partial match: The anchor text contains the keyword, but with some variation.

Related text: The anchor text does not contain the keyword, but rather a word or doctors email list phrase that is closely related to the content.

Brand link: The anchor text directly references a brand.

Naked Link: The anchor text and URL are the same thing.

Generic link: Those anchor texts that do not offer any type of information, such as “click here”, “continue reading”, among others.

From there, you can link your content in different ways and help it rank better, but the way you do it will have different results. For example, by linking an exact keyword you will be reinforcing the positioning under that same term, but if you use a related text you will reinforce the search for those associated terms.

The key is in the naturalness with which you include the links .

This works in a similar way to keywords, if Google detects that you are forcing terms for the sole purpose of positioning, it will penalize you. Remember that you are writing for humans and that is where you should concentrate your efforts.

If you don't know how to add a link, a good practice is to match the anchor text to the content of the page you're linking to, as just happened in this paragraph. This way, users and search engines will know what to expect from the destination site.

Good SEO anchor text is usually concise, relevant to the linked page, not keyword-stuffed, and not generic.