The secret to KPIs is to focus on the metrics that matter. Avoid vanity metrics such as likes or comments on social media channels. Instead, you need to set clear, action-orientated KPIs that show measurable res email marketing lists australia Sults like conversion rates, sales, and revenue - things that matter to the bottom line.
Personalize & customize campaigns
It’s no surprise that campaigns that are relevant and personalized perform better.
A report by Segment and Twilio found that 69% of consumers want a personalized and consistent customer experience across multiple channels.
This is the same across digital channels. Just think of your X feed for example: would you click on an ad that had no relation to your interests? Or when you browse a website, are you coming across relatable content in your journey?
To cut through the online noise, marketers need to create content that is relevant and timely. Inject personalization into your marketing strategy to ensure you reach out to your personas but also engage them with content they have an interest in.
Easy to adapt or quickly change strategy