Among so many new technologies and possibilities in the real estate market, it is normal for many developers to confuse the differences between some software. After all, does CRM have the same features and functions as ERP?
The answer is “no”, and the CV Blog has already covered uk email lists subject in the article “ CRM and ERP: differences between the systems ”. You can complement the reading of this text by taking a look at the material.
Today, what I want to bring to you is the set of features that make up CV CRM and differentiate it from ERPs with which it integrates, such as Sienge, UAU, Mega, SAP and TOTVS.
Let's get to the point!
Summary
Does CRM have the same features and functions as ERP?
Features of a CRM
Pre-sales management
Omnichannel solutions
Availability management
Efficient after-sales service
Integrations with other tools
ERP: what is it and how does it work?
How can CRM and ERP complement each other?
Integrated sales journey
Customer Experience
Does CV CRM integrate with my ERP?
Frequently asked questions on the subject
Do you already know CV CRM?
Does CRM have the same features and functions as ERP?
CRM and ERP are fundamentally different platforms. While CRM's function is to manage the sales process, with a focus on customer relationships , ERP focuses its efforts on managing resources within a company.
In other words, each tool meets a specific market objective: one of them, the management of the commercial journey; the other, the management of economic and internal activities.
Features of a CRM
CRM has the same features and functions as ERP: an image of an infinity symbol. On one side the acronym CRM and on the other ERP.
As I mentioned earlier, CRM is a management platform focused on sales and relationships. Therefore, it acts at the points of contact between the developer and the lead or client. Because of this, real estate CRM ends up having a wide range of solutions to act on people's purchasing journey, and these solutions make up its main characteristic: the focus on the customer experience.
Discover now the features that, alongside customer experience, give CRM its face.
Pre-sales management
Omnichannel solutions
Availability management
Efficient after-sales service
Integrations with other tools
Pre-sales management
One of the highlights of real estate CRM is pre-sales management. It offers a sales funnel approach that allows you to see leads, conversions, losses, and opportunities in one place.
You can learn more about real estate pre-sales in the ebook “ The Real Estate Pre-Sales Phenomenon ”.
Omnichannel solutions
In addition, CRM offers omnichannel solutions , that is, solutions that are suitable for different channels. One example of this is CV CRM, which allows you to send SMS, emails and message boards within the CRM itself. In other words, the customer can be reached through different channels.