What are we talking about? Customer pain points are the buyer's problems that a product or service can solve. For example, a person doesn't have time to cook, but eating fast food is not an option. Such pain points can be solved by purchasing a multicooker or a service for delivering ready meals for a week.
What to pay attention to? To find out about the client's pain points, conduct surveys, questionnaires, listen to recordings of phone calls, track competitors' advertising and search queries. The resulting list can be used to create a marketing campaign.
In this article:
The concept of client pain
Types of client pain
Ways to identify clients' pain points
Systematization of clients' pains
Using Customer Pain to Create Product Strategy
Closing customer pain points
An example of working with a client's pain
Frequently Asked Questions About Client Pain
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Understanding customer problems
Discomfort, difficulties and concerns that both panama phone data real and potential buyers of goods/services face, in the marketing context denote the customer's pain. These can be different experiences, such as lack of self-confidence, lack of time for household chores, illness of a child, constant shadow cast by a tree outside the window. For business, only those consumer problems that can be solved with the help of the offered products and services are relevant.
Understanding customer problems
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It is optimal if marketers first conduct research on the target audience (TA), and then the company develops products or product lines that can address customer pain points. However, the situation is often different: a product is created, then the search for customers begins. As a result, trade suffers, potential buyers may not even know that there are solutions to their problems on the market.
Let's give an example of customer pain: experts have created a new application for the delivery of agricultural products from Moscow markets. The audience is experiencing demand for the possibility of receiving fresh fruits and vegetables with delivery during the day to their home and office.
The app developers have the knowledge to satisfy this request, but users do not realize that their order can arrive within 3 hours to any part of the city.
Marketers need to understand the true needs of customers so that the company can offer a product that is in demand and relevant. It is also important to explain to consumers how the product/service can solve their problems and then motivate them to make a purchase.
Customer pain is the basis of such a sales scheme for any product, but often the actions at the first and second stages are swapped, and at the third stage they only carry out sales without handling customer objections.