We then looked around at competitors, partners and similar projects (the famous benchmarking), and we found that what worked best in this sector was the hard work of listening, building relationships and real conversations (blogging and social engagement), and lots and lots of useful content (a good content marketing strategy ). In short, what we needed was to start building bonds based on trust, relationships based on empathy and a minimum of authority, in short a blog, a mailing list and a community on social networks

Step 2: Grow Rapidly Without Funding So far, on paper, I would say everything is fine: we had , where to get to and how to get there.
I would say: “Elementary, Watson!”. But the real challenge was in fact, as it
cambodia telegram data happens for the majority of Italian Startups, in managing to create a community and a Brand Reputation in a very short time, starting from scratch and with very little money (basically a marketing budget of a few thousand euros). For reasons of time I cannot go into detail here on all the tactics adopted and the actions implemented (some of which are still in progress and need to be validated), but I will report below a useful summary slide on the Branding Strategy .