The advantage of this method is that images help people concentrate when they don’t know how to express their thoughts correctly. You can prepare your own visual materials or introduce an element of play into the conversation by asking the interlocutor to draw, for example, what he thinks the ideal product packaging should look like.
Step 3 Conducting the conversation
Don't interrupt the previous topic by moving on to the next one. You need to start a new topic softly and logically, summing up what was said earlier. This way you will show bolivia phone data that you listened attentively to the interlocutor. It is also worth checking with the respondent whether you repeated everything correctly, or whether he can add something.
People who are not experienced in interviewing often simply read out questions, moving from one topic to another without getting any valuable information from the interviewee. Another problem is the inability to finish a very long monologue in a timely manner.
Guide the respondent if they give an answer that is not relevant to you. You can do this in the following way: “Sorry, you mentioned earlier that… This is very important to us. Let’s talk about this in more detail.”
Follow the logic of the respondent's story . If you notice any discrepancies, find out why this is happening and establish the correct statements. For example:
Person: “I don’t pay attention to price… I recently bought groceries on sale.”
You: "First you said that prices don't matter to you, and now you mentioned that you bought the products on sale. Can you explain this and tell us why you did it?"
Stick to a natural style of behavior . It is easier for a person to talk to a live interlocutor, rather than to a robot programmed to receive answers.
Start preparing for the end of the conversation in advance. For example, you can say: "Before we move on to the last part of the questions...", "In the time we have left...".
End the in-depth interview with the client on a pleasant note. The person should not feel that he was used and abandoned, or, on the contrary, that he has not said everything yet and he has something to share. Be sure to express gratitude and do not forget to say that the interview was very useful.
Hang up slowly. It often happens that after the conversation is over, a person remembers something else valuable and wants to make some additions in a more relaxed atmosphere. Sometimes such clarifications can be more important than everything that was said before them.
Recommended articles on this topic: