Let's look at the main ones:
Outdoors
This is the distribution of a product outside the point of sale. Outdoor tools are aimed at interacting with the target audience for:
demand generation;
increasing brand awareness;
strengthening trust in the manufacturer.
Examples of outdoor tools:
outdoor advertising on billboards, stands, posters;
dynamic advertising on digital panels;
large-scale events: mexico phone data presentations, exhibitions, holidays, at which viewers come into contact with a brand or see advertising.
An interactive info stand is a great solution for effective outdoor use. Such a device is perfect for achieving various business goals:
familiarizing the audience with the product;
creating a strong connection with the brand;
promotion of the retail outlet.
Trade Marketing Tools
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An infostand is a compact monoblock with a screen on which a virtual character appears. Special technologies allow the character to interact with visitors in real time:
inform about products;
answer questions;
suggest how to find a store where your company's products are presented.
The appearance and voice of the character are selected according to the characteristics of the target audience, brand style and placement. The location of the information stand should be carried out in places where potential buyers often go - shopping centers, waiting rooms or exhibition areas.
Indoor advertising
This is the promotion of the product in stores. The main methods and tools include:
merchandising (the art of presenting goods on shelves and display cases);
packaging design;
semiotics of space (organization of the sales area and the optimal route for the buyer from the entrance to the product shelf);
acoustic and visual advertising in the trade area;
POS materials, such as branded garlands, LED panels, bright price tags and other elements aimed at attracting attention to the product range;
gift packaging - special sets of goods at an attractive price for the buyer;
demonstration - tasting, stand with free samples, in-store activities with the participation of promoters.
Indoor tools interact with potential customers in retail locations. Their main goal is to attract the store visitor to the product and facilitate the purchase.