Scenario 1: X continues on its current path

[hasanhossain]

In this scenario, Musk carries his recent actions to their semi-logical conclusion. Rather than seek to court advertisers for their much-needed short-term investment, he decides X no longer needs advertisers. In this new V, advertising is not the priority and he seeks instead to build a much better product that can attract subscription revenues. By “better product”, we assume that Musk wants engineers to build an open-source platform with few restrictions on content publication.

This would entail a recognition that the needs of advertisers are not compatibl usa number list with Musk’s vision for X, at least during this turbulent transitional period. The company’s recent legal action against advertisers certainly makes it look like they want them to come back, but Musk must also know that this tactic will not work. In this scenario, the legal action is intended primarily as spiteful retribution rather than a serious attempt to regain advertising budgets. In 2023, X applied for a number of financial licenses in the US, with a view to processing payments on the platform. This all points towards diversification, away from dependence on advertisers.





In addition, X will continue to add new video features to attract popular content creators. Gaming would be an obvious place to start: According to X, there were 1.5 billion posts about gaming in the first half of 2022, compared with 10.4 billion posts about news.

What advertisers should do in scenario 1