For your information, below are common issues that can be efficiently resolved when Facebook Business Manager is properly configured:
Advertising accounts that operate through personal profiles, therefore owned and managed by a single person.
Successful pages inaccessible due to page admins leaving the business.
Established advertising accounts owned by agencies or freelancers who are no vietnam email address longer actively working on the account.
For agencies, Facebook Business Manager serves as a strong asset as it allows access to all client accounts and pages under one unified platform. It makes it easy to assign access for relevant team members to the specific accounts they manage.
Facebook access
For internal teams, the advantages are similar, particularly in ensuring that their pages and ad accounts are not intertwined with a staff member’s personal account. This alleviates the hassle of regaining control of your page should someone leave it – a situation faced by many businesses.
Getting started and connecting all your assets is less straightforward, however, leading to common queries from new customers on how to get started. It's frustrating when people find themselves struggling with the initial setup process.
Fortunately, once you understand the purpose of Business Manager and its functionality, organizing everything under your control becomes remarkably simple.
How to Get Started
Once you've determined that Business Manager is the right fit for your business (trust me, it is), getting a Business Manager is remarkably simple. Simply navigate to the link below and follow the easy sign-up process:
Facebook Business Manager – https://business.facebook.com
Once you complete the setup, you'll have a Business Manager account linked to your Facebook profile. But wait, isn't the point to keep my business assets separate from my personal account? Absolutely. Even though your Business Manager is connected to your personal account, consider it a separate entity.
Granting administrative access to other people is remarkably easy, ensuring a seamless transition should you move to another company, a topic we'll delve into further later in this article.
Assigning advertising accounts
Now that you're all set up, the next step is to start assigning your company's assets to your account. It's important to note that in many cases, you can grant access or claim "ownership," depending on your specific circumstances.
“I already have an ad account” – This scenario is quite common, especially when businesses are looking to restructure their setup or when agencies require access to an existing ad account.
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In such scenarios, gaining access involves navigating to “business settings,” then “ad accounts,” and selecting “Add.” Doing so will bring up three options: claim an account (i.e. claim ownership), request access, or create a new ad account. To request access (usually the most common situation), enter the ad account ID or share your new business manager ID with your client or account owner. The account owner can then approve your request, and you’re all set!
If you don't have an ad account yet, select "create a new account" from the three options mentioned above. By choosing this option, your business manager will "own" the ad account until it is time to transfer ownership.
After completing the steps above, the account should appear in your list of advertising accounts within the "Business Settings" page.
Assign pages
Linking Facebook Pages to your Business Manager involves a similar process to connecting ad accounts. If you intend to manage another business's ad account, keep in mind that you'll also need "Page Advertiser" access to their Page to run ads.
Again, navigate to “Business Settings,” then “Pages,” and click the “Add” button. Once there, you’ll have the option to claim a page, request access, or create a new page.
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It's important to note that transferring ownership of your business's Facebook page, if it was originally created by an individual, can sometimes be a challenging process. You'll need the cooperation of the page's admin to approve the request and transfer ownership to your business manager.
If you are unable to reach or connect with the original Page admin, granting access and control can be quite a challenge. Unfortunately, Facebook does not offer substantial assistance in resolving these issues and often leaves the resolution up to your own efforts.
Assign people
Establishing team member connections is where many people face confusion. The typical process involves:
Step One: Invite people to join your Business Manager (they will receive an email with instructions).
Step Two: Determine the appropriate level of access. Do they require administrative access to manage Business Manager settings or just access to specific accounts?
Step Three: Assign assets like pages, ad accounts, pixels, etc., to the respective people.
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Typically, where people hit a roadblock is during the final step. Once you've successfully gained access to the necessary ad accounts and pages, remember to assign your team members to those accounts. Failing this step means you won't be able to access the accounts despite your connection to your business manager. Oops!