If that response doesn’t come in the way that the user would like from a site built by a brand to attract their attention, that response will come from a forum. Sullivan then turns directly to sweden phone number those creatives who are already doing this work and still can’t see results. His appeal is to keep working as they are doing because Google will come to them .
, Sullivan concludes, is precisely content created for users and not for SEO. And it is also something we have reiterated several times: simply searching for keywords is not enough , especially because users who perhaps use the same keyword do so for completely different reasons and therefore need to have content available that responds to what is the question they probably have not even asked.
It’s not about reading in a crystal ball, it’s about being authentic in what you produce. Having your own point of view, giving advice based on what you know, moving in your own field are what, in the future, Google will continue to reward.
Another very interesting topic covered in the interview managed by Aleida Solis was AI Overviews. Solis began by sharing her experience with AI OS that began to appear as a sort of shopping recommendations based on the queries that were made.
A different step compared to the past when, after being released into the network, they were then stripped down to the bone to prevent the responses from being hallucinatory or useless . In addition to asking Sullivan for new tools so that Google Search Console can track engagement through what is inside the AI Overviews, Solis then asks how the strategy for this element will evolve in the future.
The answer begins with a clarification that many will not like: there are currently no plans to integrate what comes from the AI Overviews, just as there are none for the Snippets, within the Search Console.
Speaking about AI Overviews specifically, Sullivan recalls that one of the two ways you can experience AI in Google Search is by becoming part of those who want to experiment with new features. And since these are new features, what is shown is obviously “ very, very, very, very, very experimental .”