Privacy violations - AI technologies collect and analyze a lot of data from a variety of channels. Companies need to protect customer information by adhering to data regulations like GDPR and developing privacy guidelines.
Misinformation and disinformation - AI can gener russian email address ate content that spreads false information or manipulates public opinion. For example, deefakes have been used by cybercriminals to orchestrate phishing scams or identity theft. A recent incident saw a finance worker at a multinational firm tricked into paying out $25 million to fraudsters using deepfake technology to pose as the company’s CFO in a video conference call.
It’s up to companies to understand the risks of AI and create a plan or strategy to minimize these risks, particularly to customers or clients.
Whether you are starting to use AI tools or already using them in your marketing activities, it’s important to develop a strategy.
This will help guide how you use AI tools and platforms to develop, refine, and optimize marketing efforts. It will also help you navigate the fast-paced world of AI as the technology continues to constantly advance and evolve.
AI is no longer a nice add-on! It has become a key technology that companies want to use to become more efficient and effective. agine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online.
Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve your business goals.