Time since the last purchase

[phonenumber]

When you want to reach out to customers who have bought a product on your website, you can do this depending on when they made their purchase. For example, if you own a car dealership, you might want to email customers who bought a car from you 11 months ago to remind them that their MOT and service are due soon. Emailing customers who only bought something from you last month won’t get much use from it (and may in fact have a negative impact).

Another option is to segment whatsapp saudi arabia your customers based on whether they’ve made a one-time purchase or if they’re frequent buyers. Loyal customers won’t need as much convincing to spend their money with you, while one-time customers will probably need a very different approach to convert them into loyal customers.

Abandoned carts
Did you know that 85% of e-commerce orders on mobile devices don’t get past the checkout stage? That’s billions of pounds of purchases sitting in shopping carts due to a huge variety of reasons. This could be because of the cost, browsing for gifts, price comparisons, shipping costs, saving something for later and so on.

By segmenting customers who have items abandoned in their cart, you can give them the nudge they need to complete their purchase, such as free shipping, 10% off, extra reward points, or guaranteed delivery before a certain date.



Consider buyer persona
Your business has likely already identified your buyer personas (and if you haven’t then it’s something you should do right after finishing reading this article). You can use your buyer personas to segment your customers to see if you know them as much as you think you do.