No, no, what a copywriter does is write web pages I think .”
What? But wasn’t that a copyright issue? ”
There are still a lot of people who get confused with this copywriting thing.
And if I also tell you that there are several types of copywriting, then more than one person's head will explode.
But it is really important that you understand this if you are considering hiring a copywriter to increase your business sales.
So let's take it one step at a time.
First, I'm going to quickly explain what copywriting is and what the role of a copywriter is.
And then I'm going to explain the different types of copywriting that exist and their role within the strategy.
Let’s start with the basics…
[Types of copywriting] What chinese malaysia data exactly is copywriting?
You may still not be very clear about what copywriting is or what a copywriter does exactly.
So before we talk about the types of copywriting that exist, we need to clarify this.
Copywriting or persuasive writing is the discipline responsible for writing sales-oriented texts.
That is to say: texts whose objective is to help you get more clients.
And the copywriter is, logically, the writing professional who is responsible for preparing these texts.
So far, so good, right?
Well now I come to another point that usually gives rise to a lot of confusion.
Does the copywriter also write content for the blog?
Technically, no.
Content writing is a different discipline within marketing.
And the professional in charge of creating this content (and designing your editorial strategy) is the content writer.
So, within your business's sales funnel:
The content writer will create your blog posts with the aim of attracting visitors, reinforcing your authority, etc.
You can also write the lead magnet that you offer to those visitors so that they subscribe to your email list.
For his part, the copywriter will be in charge of writing the texts whose objective is to convert.
This includes:
The squeeze page through which you will offer that lead magnet .
Email sequences to activate those new subscribers and sell them your product .
The landing page to which you will direct those subscribers to close the sale.
I'm simplifying things a lot, but what I want you to understand is this: copywriters and content writers are two different professionals (although there are cases in which the same person offers both services).