Product – this is what you sell and what your customers are interested in buying.
Price – You want to ensure email list providers in germany your prices are reasonable and in line with your competitors, while at the same time ensuring you can make a profit.
Place – This is where you are, whether that’s a physical store or online.
Promotion – This is how you tell your customers that you’re here, because without promotion, you’re far less likely to find your customers (and they won’t find you).
As part of your marketing efforts, there are many different types you may wish to undertake.
Digital marketing – this includes your website, social media channels, and SMS and email marketing. Digital marketing is a great tool for both brick-and-mortar and e-commerce retailers.
In-store marketing – this includes displays, events, promotions, interactives and samples.
Other methods – this includes posters, TV advertising and direct mail.
Which types of marketing are right for business depends on many factors, including your target audience, the products you sell and your budget. Data is also a key piece of the puzzle that will tie all of these together and help you make the right decision.
There are four Ps of retail marketing, which are:
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