Tom Standage, editor of the renowned Economist, recently made an intriguing observation: more than $1 trillion is being invested in data centers for artificial intelligence (AI).
But even with all this money at stake, many companies are still trying to figure out how to use this technology – while some professionals are already secretly taking advantage of it. (1)
What is clear is that AI will be the great maestro of trends . But here's the twist: the focus will not be on robots, but on humanization .
The great complexity of 2025 will be finding the balance cell phone number database between technological innovation and genuine human connections .
It is understood that, in an increasingly digital world, brands that manage to create authentic and empathetic experiences will come out ahead.
If you're hungry for innovation, now is the time to prepare for what's to come.
We have listed the 5 trends that will redefine the market and how your company can ride this wave.
Come with Adtail and get ready to fly even higher in 2025.
Man with outstretched arm holding a technology chip with a drawing of an illuminated brain
1. Artificial intelligence and advanced automation in digital marketing
In the introduction to his latest book, “ Nexus: A Brief History of Information Networks, from the Stone Age to Artificial Intelligence ,” Yuval Harari, a renowned contemporary historian and philosopher, says:
“We are living through the most profound information revolution in human history, but we can only understand it by understanding what came before it. After all, if we can’t change the future, why waste time discussing it?”
Among other things, Hahari believes that AI is the most sophisticated information technology in history and that it is radically changing the way we perform various activities.
However, even with so much technological power, people do not know how to use it efficiently and proactively to generate improvements in society and quality of life. (2)
Watch the video below, with an interview given by Harari to the program Conversa com Bial , on the GNT channel:
Harari's thoughts perfectly reflect the current moment in digital marketing , where AI is not just a trend, but the foundation of a profound transformation.
By 2025, AI will continue to redefine marketing campaigns and operations , bringing highly personalized automation .
AI-based automation tools are already being used in marketing and this is expected to continue in the coming year. The trend is for automation to become increasingly advanced.
Let's look at some examples?
Chatbots
AI-powered chatbots like ChatGPT are evolving to interact more naturally .
The trend is for these tools to be able to solve complex problems and even recommend products or services based on predictive analysis.
Personalized email marketing
Email marketing platforms like HubSpot and ActiveCampaign use machine learning to send hyper-personalized messages based on customer behavioral data such as:
Previous interactions;
Purchase history;
Browsing time on specific pages; and
Probability of conversion at different stages of the sales funnel .
The systems can predict the ideal time to send messages, suggest more relevant content for each audience segment and even adapt the tone of communication based on the recipient's profile.
Additionally, these tools constantly analyze campaign results in real time, allowing for automatic adjustments to improve metrics such as open, click and conversion rates.
For example , if a customer doesn't open emails regularly, the system can send messages at different times or test more engaging subject line variations .
Predictive Analytics Tools
Predictive analytics tools like Google Analytics help marketing teams anticipate trends, optimizing campaigns before problems arise or opportunities are missed.
These platforms use artificial intelligence to identify patterns in data and predict future consumer behavior , such as the likelihood of abandoning a shopping cart or converting on a specific page.
With automatically generated insights, you can adjust strategies in real time, segment audiences more efficiently, and even predict the ROI of campaigns before launching them.
For example , if data indicates that a certain audience is more likely to engage with ads on mobile devices, marketers can redirect budget to that channel.
Additionally, Google Analytics integrates data from different sources (such as web and apps) to create a unified view of the customer, enabling deeper, more personalized analysis.
It also provides insights into emerging trends , such as changes in consumer behavior due to seasonal events or new purchasing habits.
At the heart of this revolution is the promise of greater personalization and efficiency, but with a major challenge: how to balance the power of technology with the need to maintain genuine human connections?
After all, the future of marketing will not only be technological, but also emotional.
By 2025, brands that can use AI to create experiences that touch hearts, not just screens , will be miles ahead of the competition.
Woman at office desk holding a cell phone with her right hand while recording an audio.
2. Conversational marketing and real-time personalization
With increasingly demanding consumers, conversational marketing and real-time personalization will emerge in 2025 as essential pillars for engaging audiences.
Within this context, tools like chatbots, virtual assistants and direct messaging are not just about convenience .
They focus mainly on creating relevant and personalized experiences that strengthen the relationship between brands and consumers.
Personalized interactions, based on data collected from previous interactions, make each conversation unique.