Looking to the Future: New Places and Ways to Make Online Video

[nurmohammadkhan]

It is clear that the pandemic has only accelerated a process that was, however, already underway, whereby the public increasingly prefers ways of enjoying online videos , TV series, films, without constraints of time, place and device. And it is not only the subscribers that are increasing but also the time spent on pay platforms: it goes from one hour and 26 minutes in July 2021, to one hour and 36 minutes in January 2022.

And this increase does not only concern paid platforms but also free afghanistan whatsapp resource ones, thanks to which you have access to a mass of online video content that is always new and free. Users of these platforms spend, instead, about an hour to watch free content (source: ey.com).

The use of devices continues to be linked to the type of platform used. 80% of users of paid platforms prefer to use Smart TV , while the PC (25%) and smartphone (23%) are less used. The way of using free platforms is different: the contents are often short and viewing also occurs on the move, which is why the smartphone is still the most used device (44%) (source: ey.com).

We have already mentioned Smart TVs and we have noticed how it is a device that is taking over the use of online video content . Today, TV is part of a landscape that has expanded and evolved. Consider that 10 million Italians connect to the small screen to watch content on YouTube.